ANTSAND Masterclass is designed to help you have a fundamental understanding of how the digital world works.

Journey through different aspects of how your website works and how to boost it's performance in this self-guided version of ANTSAND Masterclass. You'll find every chapter full of great activities to keep you entertained and test your learning.

What is ANTSAND Masterclass?

ANTSAND Masterclass is designed to help business owners, understand the mechanics of how your website works. It's a series of training modules teaching you what is going on under the hood. An idea that arose from a desire to help business owners understand concepts deeply, become more technically savy and make better decisions as a whole.

This growing, understanding from 1st principles approach, is focused on entrepreuners, business owners or for anyone seeking answers to questions about the internet, how the network works and how understanding these principles will help you make better business decisions.

SEO Fundamentals

How does search work? What does SEO stand for? If you run a business and you want your business to show up on search but not sure what exactly you need to do, this course is a great starting point. You will gain a intuitive understanding of search that will help you make better marketing decisions. 

Chapter 1: What is SEO and why is it important?

This chapter introduces you to SEO. What is it and why is it important? What can you use it for? Is it even needed for your business or is it just a nice to have thing. By the end of this chapter not only will you know what SEO and how useful it can be but you will have a better understanding of how to deploy this marketing strategy into your business.

Chapter 2: How does search work?

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Chapter 3: How to make your website rank?

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Chapter 4: Conclusion

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SEO Foundations

How does search organize information? How does search know what users intentions are? Without knowing the foundations of how search works it is difficult to understand how you can use search as a marketing strategy for your business. This masterclass is all about giving you the right foundation.

Chapter 1: Introduction

In this chapter we try to understand how do we use search. What are our intentions and how we try to find answers based on questions that pop up in our head.

Chapter 2: How does search work?

In this Chapter we will try to understand how search works. What is it doing under the hood. When we press enter after typing in a key phrase what is happening. Let us uncover the black box.

Chapter 3: Positioning

Having understood how search works, in this Chapter we describe how you can position your website based on the above concepts. By positioning your website accurately, you have a greater chance of making your website show up on the 1st page of search.

Chapter 4: conclusion

In this chapter we summarize what we have learnt and will give you ideas on what to do next.