Online Marketing
SEO Fundamentals
How does search work? What does SEO stand for? If you run a business and you want your business to show up on search but not sure what exactly you need to do, this course is a great starting point. You will gain a intuitive understanding of search that will help you make better marketing decisions. 
Course at a glance
50 minutes
3 quizzes
6 Videos
1 gallery
5 pdf

What is SEO and why is it important?

This chapter introduces you to SEO. What is it and why is it important? What can you use it for? Is it even needed for your business or is it just a nice to have thing. By the end of this chapter not only will you know what SEO and how useful it can be but you will have a better understanding of how to deploy this marketing strategy into your business.

The marketing power house

SEO  in a nutshell is the ability for your website to show for relevant key phrases. Most businesses might think once you have a website, you will automatically get leads and visitors coming to your website. Most often than not this is not normal. In reality, you probably will get very few to none visitors. In order to fix this problem there are two areas that need to work for you.

1. You need to have a product, service or something on your website where people are actively looking for.
2. You need to market that page properly so that it lands in front of the right people. 

1. It helps you to talk to prospects who are actively looking for what you offer
2. You are talking to motivated prospects / customers
3. You have a virtual salesperson who is selling for you or building brand awareness
4. Your business is always on top. It does not get buried. Over time it get stronger. Just like wine
5. You get feedback on your marketing immediately
6. It help your business to rank high, builds brand awareness which in turn attracts leads which can be converted to potential customers.

Giving your brand more visibility

1.SEO helps put more eyes on your website  
2. It brings more visibility
3. You show up on search for key phrases users have typped

The Power

1. Brand Awareness
2. Recruiting
3. Getting prospects
4. Branding
5. Education
6. Building Authority

Positioning

The local 

The global

Types of SEO

What are the two types of SEO? Many might say it is the way SEO is listed on search. Such as Maps, location or on search result display. All of them might be correct, but I would like to explain the two types of SEO a bit differently.

Let us classify based on how the users searches. Are they looking to buy something or  are they looking to get educated. 

How does search work?

Chapter Description

The marketing power house

Every business needs customers to survive. Without customers you do not have a business. But how to do accuqui

1. It helps you to talk to prospects who are actively looking for what you offer
2. You are talking to motivated prospects / customers
3. You have a virtual salesperson who is selling for you or building brand awareness
4. Your business is always on top. It does not get buried. Over time it get stronger. Just like wine
5. You get feedback on your marketing immediately
6. It help your business to rank high, builds brand awareness which in turn attracts leads which can be converted to potential customers.

The Librarian

How does search rank and display websites? Search is like a super librarian. 


1. Sorts all the books in a particular order / category
2. Labels each book based on the category
3. When you ask for a type it can take you directly to that section

The parameters and weights

  • Relevancy
  • Authority
  • Recency
  • Usability
  • Activity
  • Stability
  • Proximity
  • Branding
  • Security
  • Software

The story of weights

Depending on the search query, and algorithm and various other factors different search engines will give more weights to different parameters. This is why each search engine will give different results for different search queries. 

How to make your website rank?

Chapter Description

The 4 pillars of SEO

  • Content
  • Development
  • Usability
  • Analytics

The Power Of Knowing

  • Keyword analysis
  • Content creation
  • Design, layout, usability and user experience
  • Front end development
  • Back end Development
  • Data and analysis
  • Continuous Improvement 
  • System Approach

The Confusion

  • Keywords
  • Inbound Marketing
  • Outbound Marketing
  • Content MArketing
  • Rich Snippets
  • On-page SEO
  • Off-Page SEO
  • Back Links
  • Citations 
  • Blogging
  • HTML
  • CSS



Javascript

Conclusion

Chapter Description

What's Next

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