In this chapter we try to understand how do we use search. What are our intentions and how we try to find answers based on questions that pop up in our head.
In this Chapter we will try to understand how search works. What is it doing under the hood. When we press enter after typing in a key phrase what is happening. Let us uncover the black box.
Below is a brief gallery which summarizes the 4 components of how search organizes information.
Below is a gallery that show for different types of queries how search tries to display and organize the information. By doing this it gets to cater to different user intentions in one shot. This is critical component to search. How it displays information.
If you want to know the weather in your area, search does a good job displaying the weather forecast in a intuitive way.
A Video carousel displayed on search result. Many times if written is not the best way to communicate something. Video might be a better modality.
Below a search result, there are options to add F.A.Q or other snippet that explain more about the page before the user visits it. These are called rich snippets.
When you type in a query on search and search returns with better or different questions related to your query, this is search helping you have a greater search experience. This is done by displaying a set of question in a tabular form.
Search not only displays videos and text links but it has the ability to display audio content too. Podcast in audio formats are displayed elegantly on search results.
If you type in a query related to general information like 'Michael Jackson' search does a great job of laying out all the different information related to your query in a very comprehensive but elegant way.
If you have a search query where the result is best described on a map, search will return a result appropriately. For e.g. if you search for 'restaurants near me' search is smart enough to know that the result is related to a location and it is best to return the result on a map.
Search's goal is to make it easy for users to get the information they want as quickly as possible. If you search for 'how an engine works', search tries to find the most trusted website that has the answer and displays a snippet of that as a search result. This allows the user to get a brief understanding of the topic in a convenient manner.
At the time of writing this masterclass, the covid-19 epidemic is on. In search, if you type in a query that needs factual data as the answer, search will layout all the results in an elegant manner to help the user make sense of the results.
If you own a business or are looking to learn more about a business, search makes it easy for businesses to enter critical information. This is displayed as a business card on search results for users to scan through a business quickly and effectively.
Having understood how search works, in this Chapter we describe how you can position your website based on the above concepts. By positioning your website accurately, you have a greater chance of making your website show up on the 1st page of search.
In this chapter we summarize what we have learnt and will give you ideas on what to do next.